According
to the American Institute for Biosocial Research, "colors are electromagnetic
wave bands of energy." Each color has its own wavelength. The wave bands
stimulate chemicals in your eye, sending messages to the pituitary and pineal
glands. These master endocrine glands regulate hormones and other physiological
systems in the body. Stimulated by response to colors, glandular activities can
alter moods, speed up heart rates, and increase brain activity. (The Handy
Science Answer Book, compiled by the Science and Technology department of the
Carnegie Library of Pittsburgh)